The Complete Guide to Special Event Management (23/09/2011 12:27:22)

The Complete Guide to Special Event Management is the book for every profesional event holder. Produced by the advisors to the Nobel Peace Prize and the 1984 Olympics, it offers practical event management and marketing advice plus anecdotes in an easy-to-read format. Precisely explains how to build image recognition through sponsoring diverse sizes and types of events ranging from entertainment to sports. Covers every stage of marketing, logistics, finance, concessions and public relations.

Here are business insights, financial advice and successful strategies from Ernst & Young, consultants to the Olympics, the Emmy Awards and the PGA Tour. The book presents a compilation of interviews and information from the most successful promoters of special events.

( Ebook Download)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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