From Brand Vision to Brand Evaluation (27/09/2011 04:41:01)

The second edition of From Brand Vision to Brand Evaluation presents the reader with practical applications for brand enhancement that build upon the theoretical background outlined in Creating Powerful Brands, a hugely successful text co-written by the author.


Good to Great - by Jim Collins (27/09/2011 04:37:44)

Five years ago, Jim Collins asked the question, "Can a good company become a great company and if so, how?" In Good to Great Collins, the author of Built to Last, concludes that it is possible, but finds there are no silver bullets


The Complete Guide to Special Event Management (23/09/2011 12:27:22)

The Complete Guide to Special Event Management is the book for every profesional event holder. Produced by the advisors to the Nobel Peace Prize and the 1984 Olympics,


Event Marketing (23/09/2011 12:07:48)

Authored by a well-known figure in the field. • Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising.


Powerful Exhibit Marketing (23/09/2011 12:07:23)

Powerful Exhibit Marketing: The Complete Guide to Successful Trade Shows, Conferences, and Consumer Shows


The 80/20 Individual: The Nine Essentials of 80/20 (23/09/2011 12:07:00)

In this powerful sequel to his classic bestseller The 80/20 Principle, Richard Koch uniquely makes the connection between the rise of the individual and the 80/20 principle - achieving more with less to create great new wealth


Cases in Leadership (23/09/2011 12:06:37)

Richard Ivey School of Business and SAGE have come together again to provide a distinctive collection of real-world leadership cases


Global Spa Industry: Spa Management (23/09/2011 11:39:04)

The spa industry is currently the fastest growing segment of the hospitality and leisure industry with revenues exceeding those from amusement parks, box office receipts, vacation ownership gross sales and ski resort.